With the United States general election coming up again, audiences are once again invited to join the conversation. To “use hash tag #TheDebate on Twitter”, or “vote on facebook”. To “follow the newest developments as they happen right from the source on this cool app, available for free on iOS and Android”, and “if you download it now, you can vote on who you think won the debate!” This increased participation is aimed at binding audiences and getting them involved with the program, but as recent research shows, is also...
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